Packaged foods ($649 billion, +5 percent; with $8.7 billion to print, +3 percent) wraps Number 7. Pet foods ($0.2 billion to print, +23 percent) for more than 360 million non-human consumers, and fresh packaged products ($3.2 billion to print, +8 percent) are most appetizing for flexo and rotary letterpress shops. Dry foods, snacks, confections and baked goods ($3.3 billion to print, +8 percent) will increase promotional spends and re-branding as consumption wanes. Another $3.1 billion in print will be ingested in closures, litho labels, folding cartons, coupons, FSIs and in-store displays.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org