Academic Opportunities
Tuition will be promoted by the Higher Education Act, which increases student loans by 30 percent. FSIs, catalogs and outdoor/transit advertising should surpass $1 billion. Athletics and cultural activities ($0.7 billion to print, +18 percent) will require posters, programs, signs, tickets and other mostly sheetfed and screen printing. Development ($0.5 billion, +12 percent) should mean robustly personalized direct mail work for digital and heatset web plants and lettershops.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org