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Travel/hospitality will reserve Number 15 ($699 billion, +5 percent; with $5.6 billion to print, +2 percent). Record occupancy rates raises print demand in hotel and resort lodging ($3 billion to print, +20 percent) for sheetfed and half-web heatset plants. Close to home, weekend tourism is the new target, while cruise lines ($1.1 billion to print, +10 percent) make waves with the alternative of cheap sailing.
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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