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Loyalty programs, robust in personalization, are migrating from airlines ($0.9 billion to print, -11 percent) where advertising and utility printing (e.g., tickets and jackets) are crashing. Destination parks ($0.6 billion to print, +6 percent) are roller-coasting up as auto fuel hikes decrease travel distances. Outdoor, couponing, inserts and brochure print are looping.
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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