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Investment banks/mutual funds ($4.3 billion to print) should experience 25 percent growth as the third largest demander of digital printing at more than $3.2 billion, primarily in viewbooks and trading proposals. Brokerages will also return to heavy advertising as class-action lawsuits against them are settled favorably. ROP spending could rise to $2 billion.
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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