Number 6 telecommunications ($989 billion, +5 percent; with $10.1 billion in print, +3 percent) is again connecting. Wireless, including equipment ($221 billion, +20 percent), will demand $2.4 billion in P-O-P and support collateral printing. Government auctions of radio spectrum frequencies and municipal airspace will accelerate Wi-Fi and Wi-Max. Smartphone convergence devices will ring up outdoor/P-O-P print with features that connect users visually to an advertiser.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org