HOT MARKETS FOR 2006 — NEW YEAR CELEBRATIONS
Food service ($614 billion, +11 percent; with $4.1 billion to print, +5 percent), closely related, is Number 21. The revamping of fast food ($102 billion, +9 percent) outlets is accelerating, with Wi-Fi zones and other amenities. McCafe, a McDonald’s spinoff, will build 850 coffee shops. New signage, interiors and menus, plus couponing and games, could top $1.5 billion in litho, screen and wide-format digital printing. Full-service restaurants ($374 billion, +4 percent) are under consumer spending pressure.
Taverns and clubs and institutional food service will be unchanged at $0.6 billion to print; no new demanders. Even Sysco’s revenues are down to $32 billion, -2 percent.
Stalling to Number 9 is automotive ($1.59 trillion, -6 percent; with $8.6 billion to print, +2 percent). Only finance/insurance ($2 billion in print, +5 percent) is not in reverse gear. However, a rush to a 35 percent market share for fuel-efficient, joint-production subcompacts (Ford/Fiat) and hybrids (GM/Toyota) will steer new brands: Aveo, Versa, Wave, Yaris.
New vehicles ($4.2 billion to print, +5 percent) will therefore drive high-end sheetfed offset, screen and wide-format digital work. Rentals/ leases and parts/repairs will need up to $1.7 billion in print, +4 percent, for re-branding with name and ownership changes. Look to local dealers for $0.5 billion in FSI and direct mail printing to move a glut of used vehicles.
Fashion ($449 billion, +5 percent; with $
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at firstname.lastname@example.org