Harry Makes His Mark
After a year of record runs, led by the 13.5 million first printing for the sixth Harry Potter book (265 million books worldwide to date), the juvenile segment will likely drop back. Periodicals ($6 billion to print, -4 percent) will recede following an ad-page spike in ‘05.
Other non-traditional ($2 billion to print, +0 percent) are foreign language, specific-culture publications, many of which are printed offshore but could and should be sourced here.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org