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Religion and charity ($358 billion, -2 percent; with $3 billion to print, +4 percent) is Number 24 and slowing from record-breaking 2005, which included a temporary 100 percent tax deduction for givers and unprecedented proceeds to natural disasters. Falling from grace for the first time is religion ($1.1 billion to print, -6 percent), but still blessing print with mostly cold web book, magazine, program and fund-raising packages.
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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