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Direct mail for charge card services in this segment will exceed $1.4 billion. Property/casualty insurers ($1.8 billion to print, -14 percent) need premium growth as disaster claims devastate reserves, but will try to buy on-the-cheap. Life insurance ($2 billion to print, +17 percent) is an emerging opportunity for digital and conventional direct mail.
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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