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New customers will be sideband lessees (for highway sensor networks, etc.) and satellite providers. Directories ($3.2 billion to print, +2 percent) are growing offshore and among non-telcos like YellGroup. Telecom equipment ($0.4 billion to print, +4 percent) is flat except for network providers like Nortel. Cable, satellite ($2.1 billion to print, +4 percent) will increase direct mail, publication inserts and outdoor.
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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