Sanitary/hygiene, etc., ($1.1 billion to print, +21 percent) will consist of new-generation protection and hazmat removal products—the consequence of terror threats.
Entertainment ($646 billion, +1 percent; with $4.5 billion to print, +5 percent) will rise to Number 18, featuring motion pictures at ticket sales ($0.6 billion to print, +10 percent), which will become digital, dimensional and interactive in ‘06. Broadcast/premium cable/satellite will convert to digital cable, computer-to-tv and HDTV, enabling added services. Direct mail and subscriber inserts from major networks to minor podcasters should surpass $0.5 billion in print.
Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org