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Live concerts, participant/spectator amusements ($2.4 billion to print, -4 percent) will drop some sheetfed work, even as costs of admission increase 3 to 5 percent. The coming attraction for recordings/sound and video ($0.3 billion to print, -5 percent) is product downloading with Netflix and TiVo, which will deliver entertainment online and on-demand.
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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