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Meanwhile, telecoms will roll out TV set-top boxes with streaming data from the search engines. Direct mail, outdoor and premium sales will scream. Toys and games ($0.5 billion to print, +2 percent) and video rentals/subscriptions ($0.1 billion to print, -7 percent) are moving oppositely. New non-exploitive games, including in hand-held DS format, will be print marketed to women, and could eventually double the $11 billion segment.
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Vincent Mallardi
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Vincent Mallardi, C.M.C., is a the chairman of the Printing Brokerage/Buyers Association International (PBBA) and is a Certified Management Consultant in the paper, printing and converting industries. He is also an adjunct professor in economics. Contact him via email at vince@pbba.org
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