20-40 Visionaries — Young Turks Set the Pace
Cook admires the fairness, compassion and respect his father showed employees.
“This is a great company and we can always improve—it’s rewarding to see how far we’ve come in five years,” says Cook, who serves on the board of Printing Industries of New England (PINE). “The industry is changing at such a rapid pace and competition is very intense, so we absolutely cannot sit still. We have to be thinking about tomorrow.”
An avid golfer, skier and runner, Peter recently added diaper changing to his list of pastimes. His wife of eight years, Kristen, gave birth in July to the couple’s second child, Evan. They already have a son, Jonathan, 2.
Darren Loken, 39
President and CEO, Valco Graphics, Seattle
Darren Loken loves to challenge conventional thinking, and it’s not just lip service. He resides on an island eight miles from his office and commutes to work by ferryboat and bicycle, which provides ample time to establish his vision.
“I have a highly competitive nature and I derive the most job satisfaction from strategizing and executing new ideas and from challenging conventional ways of thinking within an industry rich in tradition,” says Loken, a 1988 graduate of Seattle Pacific University.
“It’s all about having a vision and making it happen—profitably. I work daily on being the best leader that I can and in trying to attract young, bright people to our industry.”
The former collegiate soccer star got his first professional taste of the printing industry when he was hired as a sales rep for a small commercial print shop in 1990, where he sold a bevy of direct mail pieces and partnered with local mail houses. It was hardly his first exposure to the graphic arts—he worked full-time as a graphic designer and print buyer while in school and was heavily influenced by his family’s publishing business.