20-40 Visionaries — Young Turks Set the Pace
Muzzillo feels continued success is a byproduct of concentrating on core competencies. “I believe that true excellence is accomplished through the ongoing focus, inspection, evaluation and retooling of our business. Stay out of other business models and excel at your own. That is my motto.”
When Vera Muzzillo isn’t concentrating on her husband and nine children, she enjoys doing charitable work, swimming, cooking, traveling and studying art history. “Our lives are dedicated to our faith, running Proforma and managing our family.”
Tom Wicka, 36
Executive VP of Sales and Marketing, IWCO Direct, Chanhassen, MN
Tom Wicka possesses a level of clarity that is most appealing—one that has served him well in his tenure with Banta Corp. and now IWCO Direct. He will be the first to admit that he is extremely passionate about his job.
“If you are not passionate about what you’re doing, you will never realize your full potential,” he says. “As a manager, I work to instill that sense of passion in others.”
Wicka prefers to act as a catalyst for change, and help others see the value in reaching a common goal by using those roads less taken. “Finding unique paths to success is what I believe I do best in managing people.”
A St. John’s University graduate, Wicka was hired in 1991 as a sales rep for Banta Direct Marketing, then migrated around the Banta chain in New York City, Washington, DC, and Chanhassen, MN. In the process, he was named top sales performer from 1995 to 2001 and was the recipient of the President’s Award for sales and business development achievements.
It was actually Tom’s older brother, Bill, who set him on the road to printing. “People laugh when I tell them how dynamic the printing industry is but, within direct marketing, huge obstacles have to be overcome every day,” he says. “Bill demonstrated to me how the sales arena within direct marketing could be a great way to make a living and also provide an opportunity to develop a host of business management skills to be used as my career developed.”