IWCO Direct, a leading provider of integrated direct mail production services and marketing solutions, announces the expansion of its variable digital production capabilities with the addition of a Xerox iGen3 digital color press.
Tom Wicka
WHILE A student at American University in Washington, DC, Jim Andersen taught swimming on the side to youngsters at Kenwood Country Club in nearby Bethesda, MD. Little did Andersen realize at the time that the father of two students would soon alter his career path.
THE FIRST decade in the 21st century has become known for its lists of Top 10s, 50s, 100s—you name it. We have assembled 20 of the printing industry’s finest young executives for your consideration.
By Caroline Miller Associate Editor Direct mail printing may be on the verge of a renaissance, thanks in part to the new national "do-not-call list." The result could prove to be a cash cow for many direct marketing printers. "The Federal Communications Commission's (FCC) do-not-call registry presents an interesting challenge for marketers," says Tim Stratman, president of RR Donnelley Direct in Chicago. "In the short term, we anticipate that marketers will reevaluate their marketing mix and will rely on other communication vehicles, most likely direct mail." Under the new law, telemarketers who call a listed household can be fined up to $11,000 for each
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