IWCO Direct has added Stephen Flood, EVP–sales, and Sherri Bonacci, SVP of supply chain and competitive improvement planning.
IWCO Direct team members were awarded three honors, underscoring their accomplishments in creative design and commitment to safety.
Colorspace qualification is the most stringent level of G7 compliance recognized by Idealliance.
IWCO Direct CEO Jim Andersen was honored as the Graphic Arts Industry Leader of the Year by Printing Industry Midwest (PIM).
IWCO Direct announced that it has named Tedd Aurelius as a vice president of sales. He brings nearly three decades of experience.
Crane Currency is being acquired by Crane Co. The two companies have had absolutely nothing in common before, except the name.
Few would deny that 2018 is shaping up to be a fraught and contentious year politically. But, it isn’t likely that political news of the headline-grabbing, “breaking” variety is going to have all that much to do with issues of primary concern to the printing industry. Those issues, nonetheless, are real, and the need for printers to understand and engage with them has seldom been more urgent.
We spoke with three direct mail printers, Jim Andersen, CEO, IWCO Direct; Mark DeBoer, director of customer experience, Darwill; and Laura Helfers, director of creative and marketing, Freedom, who shared their direct mail printing outlook for the year ahead.
If printers feel the chill of alienation instead of the warmth of recognition when they confront the concept of “omnichannel marketing,” they’re failing to appreciate their own stake in it. What printers do is integral to the success of omnichannel marketing campaigns - it can be indispensable, in fact, to getting them off the ground in the first place.