IWCO Direct

How Recent Reforms, Pending Legislation on Capitol Hill Impact the Industry
January 5, 2018 at 1:11 pm

Few would deny that 2018 is shaping up to be a fraught and contentious year politically. But, it isn’t likely that political news of the headline-grabbing, “breaking” variety is going to have all that much to do with issues of primary concern to the printing industry. Those issues, nonetheless, are real, and the need for printers to understand and engage with them has seldom been more urgent.

Printers Find Success in Omnichannel Marketing Campaigns
October 23, 2017 at 12:00 am

If printers feel the chill of alienation instead of the warmth of recognition when they confront the concept of “omnichannel marketing,” they’re failing to appreciate their own stake in it. What printers do is integral to the success of omnichannel marketing campaigns - it can be indispensable, in fact, to getting them off the ground in the first place.