20-40 Visionaries — Young Turks Set the Pace
collected a BA in marketing and entered the working world as an assistant manager with Enterprise Rent-A-Car, while keeping his options open for the future.
The future was closer than Wacker realized. When his parents’ business started to struggle, he came home and went to work at Naples (its name was switched to Intech Printing and Direct Mail in 2003). It soon became obvious that the family business was the path he was intended to take.
“Growing up helping my dad when I was young instilled in me a feel for the business,” he says. “With the help of some key employees, Intech has grown from a ‘mom and pop’ shop into a successful, state-of-the-art commercial printing and mailing operation.
“We now occupy 15,000 square feet of space and recently purchased a new six-color Shinohara offset press with coater. This complements the six-color HP Indigo digital offset press we purchased in December of this past year.”
The company has also parlayed its success into the e-commerce world with the recent launch of BestPrintingOnline.com, which has already produced solid results.
Wacker attributes some of his success with the ability to relate to each of his workers on a personal level. “I look at each employee as a whole person,” he says. “By this I mean everyone is treated with respect and as individuals. There will always be times when our personal lives intertwine with our careers, and I always take that into consideration. We are all in the business to enhance our private lives. I want to make the time spent at work as enjoyable and fulfilling as possible.”
Not surprisingly, Wacker was heavily influenced by his father in developing his managerial techniques. Customer relationships based on integrity, respect and friendship, he learned, were critical for a sound business foundation.