20-40 Visionaries — Young Turks Set the Pace
Wetzel credits his knowledge of the business—from manufacturing to sales and finance—as well as communication and analytical skills for his success in the industry. He was greatly influenced by Mark Levin, a former sales executive at Heidelberg Web Systems who is now with Sun Chemical, and considers him a model for professional drive, commitment and success.
“I’m definitely driven by seeing successful results,” he says. “One of the motivations is to produce a visible, positive impact on improving results through change. In the time we’ve been here, we’ve restructured the company, completely revamped pricing systems, commission plans and intercompany policiesÉjust improving the way things are done in order to do a better job.”
Away from the office, Wetzel enjoys spending time with wife Christa, daughter Chloe, 6, and twin sons Kiefer and Chad, 4. He describes raising twins as a “wonderful nightmare. I’m a very involved father and the administration of having young infants doesn’t rock me at all.”
Craig Faust, 36
President and CEO, Hi-Liter Graphics, Burlington, WI
Craig Faust has crammed a lot of experience into a short amount of time in the printing industry. He broke in shortly after graduating high school and, enamored with the printing process and its evolving technologies, set out for a career, graduating from Madison Technical College of Graphic Arts and the University of Wisconsin Management Institute.
During college, Faust spent time in the prepress department at Widen Enterprises. He worked there 11 years, reaching vice president and COO of its digital printing division. Its founder, Mark Widen, stressed to him the importance of showing loyalty to employees, vendors and customers.
“He truly believed in forming lasting partnerships,” Faust says of Widen. “I witnessed the success achieved with this philosophy and have practiced it ever since.”