Business Management - Marketing/Sales

The quote has been sent. Now the waiting begins. Two days go by and you call to follow up. Nothing. You call again tomorrow. Nothing. Twice more within a week. Same results. How long do you go? When do you quit? And could this have been avoided entirely? That’s what Bill and Kelly have in mind in today’s Short Attention Span Webinar.

Forget all that talk about survey fatigue. Printers need to survey their customers every few years to learn important things.

Paper and packaging manufacturers have launched a multimillion dollar ad campaign to remind us that paper is still relevant.

Over the years, content marketing has continued to evolve and it is now a critical part of the business community. As it continues to grow, it has become one of the most valuable tools for businesses through enhancing customer interaction and helping to build organizational stories.

I bought a house yesterday. I move on Saturday. And as such, my brain is mushier than a pound of overcooked peas. So I thought that rather than take another week off this summer, I thought I would regale you with just a few of the random thoughts that go traipsing through my mind at the odd time when I actually have a moment of silence.

The in-house design team at Baylor University scored big time on this project—an invitation to the dedication ceremony for their new McLane Stadium. With multiple stakeholders to consider and so many components to orchestrate, the package is one for the record books.

Sir Speedy, PIP, and Signal Graphics Franchisees will now offer custom, 3D-printed pieces through agreement with ZVerse Inc.

Your mom used to tell you that you are judged by the company you keep. Updating that wise advice, the network that you build is the reflection of your character and integrity. We are told to build our network and social media makes that task as easy as clicking, "Accept." However, as Bill Farquharson reveals in this week’s blog, more is not better. Quality overrides quantity.

The most fun you can have as a salesperson is when the client calls and makes you part of the discussion and not just part of the quoting process. The challenge is getting to that position and that is the subject of this week’s sales tip from Bill Farquharson.

In order to promote its worldwide program of international printing trade fairs, Messe Düsseldorf will be exhibiting at GRAPH EXPO 15.