Business Management - Marketing/Sales

Building a Sales Library - Video Sales Tips
July 13, 2015 at 8:37 am

You can tell a lot about a person from what they read. Peruse someone’s bookshelf and it is like looking into their head. What’s on your bookshelf? Do you even have a personal sales library? In this week’s video sales tips, Bill Farquharson tells you why it’s important.

Best of Series: Overcoming Sales Fear - Short Attention Span Webinar
July 10, 2015 at 9:27 am

You know you need to. Occasionally you even want to. But you are terrified and that is keeping you from doing it. If you could just beat back the terrors involved in doing it, your business will grow. It’s sales and it’s scary and it’s the subject of this week’s SASW by Bill and Kelly.

The Upside of a Personal Brand
July 10, 2015 at 8:30 am

In order to succeed, you need a well-defined brand just to stay in the game. One way to accomplish this is to build a personal brand.

How to Get it Wrong on Social Media
July 9, 2015 at 9:22 am

I want to introduce you to the Twitter feed of a printing company. To be fair to them, I'll keep it anonymous! However, it's fair to say that there are quite a lot of Twitter feeds like this. So what's wrong with their feed?

Inbound Marketing Is Exactly What Marketers Want
July 8, 2015 at 12:50 pm

Over the last few weeks, I’ve discussed the principles of how inbound marketing works. Hopefully, you understand how crucial an effective content distribution strategy is. Today, we’re going to see how well these principles sync up with what actual marketers want.

Why Outsourcing is [Not] Way Too Risky
July 8, 2015 at 11:48 am

I know that most PSPs are more than reluctant to outsource any value-added production. Yes, it is more of a hassle. Yes, it requires that extra step. But is it not worth it to get a specific project or make a good client really happy?

When Life Gives You Lemons...I Hope You Like the Color Yellow
July 8, 2015 at 9:42 am

Sometimes it’s just dark. No amount of positive thinking, happy place tripping, or getting a drink with your bestie is gonna pull you out of these dregs. Maybe you just lost an account, or your favorite co-worker just gave her notice, or your boss just reamed you because your numbers are off 12 percent from last year.