Business Management - Marketing/Sales

How to Make a Change
August 18, 2015 at 8:30 am

Think of one aspect in your life that you’d like to change. More this. Less that. Whatever. Reaching that goal ain’t gonna be easy. So, to help you out, Bill Farquharson has an idea for you in this week’s blog.

How NOT to Sell to Not-for-Profits
August 18, 2015 at 8:30 am

Not-for-profits represent a huge market segment with 1.5 million non-profit organizations representing $1.65 trillion in the U.S. alone. Ted Raymond, principal at Allegra Marketing and Print, is an expert at selling to this market with considerable success. When I asked him what he sees as the biggest mistake print and marketing services providers make when trying to sell to this market, he didn’t hesitate for a second.

The Power of Silence - Video Sales Tips
August 17, 2015 at 8:28 am

Do you remember the silent treatment? It usually happens in times of personal conflict when one party punishes another by not speaking to them. The result can be devastating. This holds true when closing a sale, too. In this week’s video sales tip from Bill Farquharson, learn the power of sales silence.

Five SEO Trends to Consider
August 13, 2015 at 11:01 am

SEO is as important in 2015 as it has ever been and will continue to play a major role in the success of marketing your business.