'How Life Unfolds' Ad Campaign Shows Paper Not Disappearing Any Time Soon

Aided by the same USDA program that helped milk companies produce the "Got Milk?" ads, paper and packaging manufacturers have launched a multimillion dollar ad campaign to remind the digitally revolutionized how paper can, as the marketing verse puts it, "solve problems," provide "an outlet for our creativity" and "connect us in personal, meaningful ways."

"What we really want to do is reaffirm the desire to use paper," said Mary Anne Hansan, executive director of the Paper and Packaging Board, the organization behind the ad campaign. "We need to be out there having a voice in an increasingly competitive world."