Business Management - Marketing/Sales

You know their coming. You can sense their presence all around you. They’re like sharks in the water and they smell blood. They're objections and you need to know how to fend them off, or else they will eat you alive. In this week’s 'Best of' Short Attention Span Webinar, Bill and Kelly will give you ammunition and ideas for surviving the assault.

Of all brands, an advocacy brand is the easiest to setup and hardest to sustain. The importance of knowing your issue and being able to stand up and evangelize it is a requirement, not the secret to success. Yet, far too many .org advocacy brands rely on just that and often find their organization lacking in funding and market dominance. Building an advocacy brand requires several keys to be successful. Here are several that are time-proven and built to last.

Print business transformation and marketing expert John Foley, Jr. shares 7 easy steps on how and what to market for long-term success!

InfoTrends will host five sessions at GRAPH EXPO 15 in Chicago, covering topics from marketing to in-plants.

It’s easy to get stuck in the 'old ways' of doing things—especially when you’ve been doing business with the same kinds of companies for many years. But you may have noticed your traditional sales methods starting to falter in terms of bringing in new customers and income.

Eighty percent of companies believe that they offer above average customer service. But only 8 percent of customers think that they receive above average customer service. The chances of losing your customers are high. This applies especially if you are selling on something such as service or quality.

There was a short article in a recent issue of The New Yorker about how a startup company treated interns, many of whom were working remotely in other parts of the world. And as usual, it got me thinking: How do YOU treat your new hires?

Just last week, Steve Adrian and his wife, Renae, opened FASTSIGNS of Lynchburg, an independently owned and operated sign and visual gr

When you make a sale, are you already thinking about the reorder? No, not the one that is coming in a few months. The one 10 years from now. If you are not, you should be. That point is made in this week’s blog by Bill Farquharson.

During a sales call you learn what a prospect is trying to do and reply that you’ve worked with someone else who was trying to do something similar, then you explain the barriers they faced, how you helped them, and how they succeeded. You offer to send them a case study you’ve written detailing everything and your prospect feels that you understand them, have experience in this area, and it puts you near the top of their list.