PaperSpecsGallery.com Presents: McLane Stadium Dedication Invitation Package
The in-house design team at Baylor University scored big time on this project—an invitation to the dedication ceremony for their new McLane Stadium. With multiple stakeholders to consider and so many components to orchestrate, the package is one for the record books.
Click on the video below to watch Lenz discuss the McLane Stadium Dedication Invitation:
Combining past and present, the designers used a farewell to the old stadium and a hello to the new one as their inspiration. The 130-lb. Cougar played well with the offset printing, diecutting, scoring, and hand assembling that was required to complete this elaborate concept.
Theses creatives definitely get extra points for presentation. The unique, archival box and custom FedEx labels for each recipient were terrific. But my favorite element has to be the authentic turf from the old stadium. Can I hear a huge cheer for texture and great use of recycling! A replica of the coin used for the inaugural coin toss was also included, which gives invitees a special keepsake.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.