Business Management - Marketing/Sales

EFI CEO Jeff Jacobson on Emerging Printing Industry Trends, Growth Opportunities
February 20, 2020 at 4:42 pm

Trends that have most recently emerged, according to Jeff Jacobson, will be ones that continue to drive migration for some time – AI integration, machine learning, workflow, multifaceted and end-to-end solutions, etc. Implementation of new technologies into new and different markets will continue to grow and shape printers' business initiatives. 

It's OK to Give Up on Sales
February 20, 2020 at 1:34 pm

I have shown you how to win new work with 12-week sales projects. But am I now saying that all this really isn’t necessary?

When Follow-Up is Too Much
February 18, 2020 at 9:56 am

There’s a difference between a follow-up and an annoyance. A sales rep must balance being thorough with the risk of being annoying.

Build a Relationship, Save a Sale
February 17, 2020 at 11:32 am

Vendor/client relationships will sometimes see conflict, and helping a customer see things differently can help you save that customer.