Business Management - Marketing/Sales

Sales Loss vs. Sales Defeat
December 9, 2019 at 12:57 pm

What makes a print sales loss a sales defeat is if nothing was gained from it, and if no lessons are learned from it.

The Three Key Barriers to Winning New Customers
December 5, 2019 at 11:59 am

Many people are unaware of the real barriers to winning new customers, or use being too busy as an excuse. Many people are not good at saying no, or not good at delegating. Sales can be seen as a full-time and a difficult task, but addressing these barriers can help you win more customers.

Defining the Best Practices of High-Performance Digital Print Providers
December 5, 2019

Print service providers (PSPs) are continually challenged to make business and investment decisions that will drive growth and profitability. Determining the best course of action requires careful analysis of market trends, technology developments, customer demands, and industry leaders. This report combines NAPCO Research survey findings with profiles and examples of the actions successful printing companies are taking to enhance business success.

The Optimist in the Room
December 3, 2019 at 1:36 pm

We all know someone with endless positivity and the the nay-sayers. Bill remembers a man who brought optimism to every meeting.

Bill’s BOGO Cyber Monday Sales Tip
December 2, 2019 at 10:20 am

Here’s my Cyber Monday sales tip. It’s a BOGO…actually, it’s more of a HOGO (hear one, get one) or ROGO if you are reading.