You heard an objection, but did you hear what’s behind it? You need to understand why the prospect is saying what is being said. Doing so gives you a new perspective. Find out what is behind the objection in this week’s sales tip by Bill Farquharson.
Some do. Some don’t. Some say don’t bother. Others say why not? Where do Bill Farquharson and Kelly Mallozzi stand on the subject? Find out in this week’s Short Attention Span Webinar.
This week's Structural Graphics solution is a promotional piece it produced for Drew & Rogers, a supplier of print management services and business forms in Fairfield, NJ, for its client Cartoon Network, to introduce the new show "Uncle Grandpa."
The naming of a company or a brand can be incredibly complex, but following these six simple steps can greatly simplify the process. Whether you are looking for a name that is challenging, logical, inspiring or industry-specific, the naming process can prove enormously rewarding if done correctly.
Whether it's a Victorian row house in the city, an igloo on the frozen tundra, a tent in the mountains, or a house in the tallest tree, there's just no place like home, and there's no better way to show off what Event Crashers in in Franklin, IN, can do than with this clever promotional piece.
Well, it’s finally here! Today is a very special selling day, probably the most important of the year. Bill warned you back in July. Did you listen? If not, take his advice today from this week’s blog.
Take one simple scenario and view it through two different lenses. A sales rep goes out on sales calls. A sales manager sits in the office. Seems simple enough. But the lack of understanding and communication can create a great deal of frustration needlessly. Let's look at it from both sides as each party e-mails in with their perspective.
You can use direct mail campaigns and e-mail newsletters. You can post pithy Tweets and upload fun Facebook images. You can have the most gorgeous Website written by the best writer money can buy. But without a good blog you cannot grow your community and your audience.
What is the hardest part about changing a sales habit? The answer comes in this week's Short Attention Span Webinar with Bill Farquharson and Kelly Mallozzi.
Working with its service provider, Rider Dickerson, IIT Chicago-Kent College of Law, the law school of Illinois Institute of Technology, created a multi-phase communication program to encourage students to visit the campus. One of the key factors in the success of this campaign was the effort that was put in upfront to map the communication process with the goal of staying in continuous contact with admitted students.
