So, you're a print salesperson trying to get a new account. Maybe you're changing careers or are young, so you don't have much experience. Maybe it's a third-generation family business, or you got the job when "Where's the beef?" was airing on TV. Heck, maybe you're the company owner. Regardless, it can't hurt to get the perspective of a print buyer.
What’s the secret to time management? Simple. It's preparation. By knowing what needs to get done and in what order, you can be prioritized and prepared. All of this starts with a list. Actually, it takes more than that. Read all about it in this week’s blog by Bill Farquharson.
The Standard Group wanted to create a high-level educational seminar for marketing executives to learn about the latest advancements, trends and tools for marketing automation. The Standard Group created tremendous buzz for the event which resulted in a very well attended day of learning.
We love the up of sales but hate the down. The climb is long, but we eventually hit the peak and try to stay there for as long as possible before the inevitable fall. Since what goes up must come down, you’ll need to take Bill Farquharson’s advice in this week’s sales tip video.
No one will ever admit to being a bottom feeder, but customers who say, "We don’t buy solely on price" often buy solely on price. What do you do? That’s the subject of this week’s Short Attention Span Webinar by Bill Farquharson and Kelly Mallozzi.
Content marketing takes patience, planning, and plenty of ideas. Make it easier on yourself and more successful for your business by avoiding the following five common content marketing mistakes.
As technology advances, learn to blend physical marketing messages with digital channels to guarantee campaigns are more effective.
We live in an increasingly personalized world. Many of you will be selling variable data printing services. Yet, when it comes to business, we still talk about market sectors. That's not very personal. It's time to change all that.
In this week’s video, Ryan Sauers, president/owner of Sauers Consulting Strategies, answers a FAQ about sales and marketing: "How should we think about 'time' in our rapidly changing world?"
Gather around the campfire kids and warm up next to some very creative designs from FAME Retail for the AIGA Minnesota Design Camp 2013 conference.
