Business Management - Marketing/Sales

What is the hardest part about changing a sales habit? The answer comes in this week's Short Attention Span Webinar with Bill Farquharson and Kelly Mallozzi.

Building a brand voice is one of the most important things your business can do for not only public image, but communicating with customers and prospects as well. What you say matters, but how you say it has equal weight. So start paying attention to your brand voice today.

Adding a QR code to an e-mail blast feeds the dislike creatives have developed for these odd looking squares. Don’t get me wrong, QR codes as such are an interesting tool if used creatively and sensibly. But we pretty much ruined it from the get-go and now...

You’ve heard the “buzz” about transpromo over the years, but what are the market realities? What’s the advertising opportunity?

In this week’s video, Ryan Sauers, president/owner of Sauers Consulting Strategies, answers the FAQ—How do we make things work with multiple generations in the workforce together?

A partnership between PODi, the Digital Printing Initiative, and Kim Gross of Pacesetter Enterprises will provide sales coaching services to PODi members that will enable them to sell profitable digital solutions. Gross has successfully sold and helped develop campaigns for Rosemont College, The University of New Hampshire, The Volvo Group, Aesculap medical products and more.

As I always try to tie my own experiences into lessons for you, here is yet another installment. If you do ANY of the following things, please stop. And if you are not sure if you are doing any of these or not, please try to schedule an audit of your policies and processes.

You are asked to bid a job but you lose. Game over? Absolutely not! You could still steal this customer. Find out more in this week’s blog by Bill Farquharson.

I believe that there are many firms that are unable or unwilling to pay the price to hire and attract the caliber of person that can succeed in today’s marketplace. Many more sales hires fail than succeed. I set up an equity program for a young person and eventually sold the entire business to him. The entire process took about 15 years. He had no cash but lots of talent and willingness.

Does your sales mission statement line up with your company mission statement? Do you even know what your company's values are? The best salespeople do! Find out more in this week’s tip from Bill Farquharson.