Business Management - Marketing/Sales

You want to stay in touch with the customer and let them know that you are thinking of them. However, the "I'm calling just to check in" sales call is about as low quality as it gets. There is a better way and it is the subject of this week's blog by Bill Farquharson.

In the latest of a string of print sales related songs, Bill Farquharson explains the deeper meaning of a popular tune and the lesson it can teach us all.

This week, Structural Graphics features a creative campaign produced to promote GMC’s professional grade vehicles. The texture and colors used on the "wallet" mimicked the look of real leather.

It’s happened to all of us: A key contact at an important account moves on, leaving you...where? That’s the subject of this week’s Short Attention Span Webinar by Bill Farquharson and Kelly Mallozzi.

Today any organization of any size needs to have an extremely well developed Corporate Strategy if it hopes to stay in business during today’s incredibly multi-sliced marketplace. In order to build a foundation for your organization and its brand there are four knowledge areas you should consider focusing on.

Hear directly from professional print buyers on what they expect-and really need- from their printing and marketing services providers.

Friends, if you are not in the mood for a maudlin, whiny post from me, please move on to someone cheery like Bill Farquharson or maybe some more cute kitten videos on YouTube. Because I am feeling down. Like, no business, no clients, no printlove, no deals.

Two Chicago-area marketing services firms have joined forces to extend impact for their business clients. Tradeshows and Displays has become a subsidiary of Plum Grove, a print, promotional products and signage firm. The merged Plum Grove company provides a 360-degree approach to trade show marketing and printing.

This week, PaperSpecsGallery.com calls attention to the "Journeys for Water" catalog which teaches Survival Strategies in Urban India and the quest for safe drinking water.

Did you hear the one about the guy from Seattle who wants to deliver your next package via a drone? That’s crazy talk! That’s good! Are you thinking crazy? You should be! Find out more in this week’s blog by Bill Farquharson.