Business Management - Marketing/Sales

As I always try to tie my own experiences into lessons for you, here is yet another installment. If you do ANY of the following things, please stop. And if you are not sure if you are doing any of these or not, please try to schedule an audit of your policies and processes.

Adding a QR code to an e-mail blast feeds the dislike creatives have developed for these odd looking squares. Don’t get me wrong, QR codes as such are an interesting tool if used creatively and sensibly. But we pretty much ruined it from the get-go and now...

You’ve heard the “buzz” about transpromo over the years, but what are the market realities? What’s the advertising opportunity?

You are asked to bid a job but you lose. Game over? Absolutely not! You could still steal this customer. Find out more in this week’s blog by Bill Farquharson.

I believe that there are many firms that are unable or unwilling to pay the price to hire and attract the caliber of person that can succeed in today’s marketplace. Many more sales hires fail than succeed. I set up an equity program for a young person and eventually sold the entire business to him. The entire process took about 15 years. He had no cash but lots of talent and willingness.

Does your sales mission statement line up with your company mission statement? Do you even know what your company's values are? The best salespeople do! Find out more in this week’s tip from Bill Farquharson.

In the place of a Short Attention Span Webinar this week is an act of grace and class. When the Rhode Island Little League team was eliminated from the Little League World Series, their coach gave a stirring and memorable speech to his team. Watch and hear what true sportsmanship sounds like.

The day of simply proving to customers you have what they are looking for is gone. Today’s smart marketers know that in order to grow their customer base they need to surprise their customers with added benefits, even those they didn’t promise.

The best sales are made once the salesperson and the prospect have gotten to know each other. Then they can see if there is a good fit between the two of them. Many people seem to have forgotten this on social media.

Don’t focus on the way things are, focus on how you want them to be. Then, like Chris Price, vice president of Graphic Arts Show Co., make it happen!