'Tiger on a Stick' Promotional Piece: Structural Graphics' Solution of the Week
Airplanes popping out of envelopes, video screens on printed pieces, paper carousels and now a tiger on a stick! This week's Structural Graphics solution is a promotional piece it produced for Drew & Rogers, a supplier of print management services and business forms in Fairfield, NJ, for its client Cartoon Network, to introduce the new show "Uncle Grandpa." The show is about a man who goes on adventures and solves problems with the help of his friends, one of which is a Giant Realistic Flying Tiger.
The Cartoon Network wanted a pennant-style marketing piece that would appeal to "Uncle Grandpa’s" young fans at the network’s Hall of Game Awards show. The concept was simple: create a streamer based on one of the show’s characters.
Structural Graphics engineered roughly 500 streamers for the network’s event at Barker Hanger in Santa Monica, CA. The goal of the project was to produce something fun to represent the character and strong to withstand the kids’ eager hands.
To get this flat piece to stay upright and hold up to the kids, Structural Graphics used a sturdy double image along with a series of diecuts and glues to fasten the image to a stick and conceal the streamers.