Business Management - Marketing/Sales

Whether it's a Victorian row house in the city, an igloo on the frozen tundra, a tent in the mountains, or a house in the tallest tree, there's just no place like home, and there's no better way to show off what Event Crashers in in Franklin, IN, can do than with this clever promotional piece.

Well, it’s finally here! Today is a very special selling day, probably the most important of the year. Bill warned you back in July. Did you listen? If not, take his advice today from this week’s blog.

Take one simple scenario and view it through two different lenses. A sales rep goes out on sales calls. A sales manager sits in the office. Seems simple enough. But the lack of understanding and communication can create a great deal of frustration needlessly. Let's look at it from both sides as each party e-mails in with their perspective.

You can use direct mail campaigns and e-mail newsletters. You can post pithy Tweets and upload fun Facebook images. You can have the most gorgeous Website written by the best writer money can buy. But without a good blog you cannot grow your community and your audience.

As a brand marketer you know that it’s essential to look back at the strategic solutions that have worked best and drop the ones that haven’t. That’s a lot better than holding your breadth hoping that your business will grow on its own.

What is the hardest part about changing a sales habit? The answer comes in this week's Short Attention Span Webinar with Bill Farquharson and Kelly Mallozzi.

Working with its service provider, Rider Dickerson, IIT Chicago-Kent College of Law, the law school of Illinois Institute of Technology, created a multi-phase communication program to encourage students to visit the campus. One of the key factors in the success of this campaign was the effort that was put in upfront to map the communication process with the goal of staying in continuous contact with admitted students.

Building a brand voice is one of the most important things your business can do for not only public image, but communicating with customers and prospects as well. What you say matters, but how you say it has equal weight. So start paying attention to your brand voice today.

You’ve heard the “buzz” about transpromo over the years, but what are the market realities? What’s the advertising opportunity?

In this week’s video, Ryan Sauers, president/owner of Sauers Consulting Strategies, answers the FAQ—How do we make things work with multiple generations in the workforce together?