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Mark Smith
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In response, AGC has produced a communication targeted to the CEO/CFO-level corporate executive, Fogel notes. "It's a PowerPoint presentation of the facts and implications for all sides of reverse auctions."
PIASC's Lindgren says most people who are in the trenches buying printing—and responsible for it being done correctly and on time—don't like this buying approach, but may be forced to go along with it. He advises printers to learn how to play the game correctly.
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