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Mark Smith
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"It's a 'reverse auction' because the bids start high and go lower," Lindgren notes. "The concern is that this process will lead to printing being given away."
Sandy Alexander, in Clifton, NJ, has been one of the printing companies playing a leadership role in the industry's response to reverse auctions. Members of its management have been actively involved with an informal task force started by the Association of Graphic Communications (AGC) in New York City. Roy Grossman, president and CEO, and Jonathan Fogel, senior vice president and director of marketing, also made a presentation on reverse auctions at the 2003 PIA (Printing Industries of America) President's Conference.
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