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Mark Smith
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Sandy Alexander's Grossman agrees with that point. "When you bid on a project—whether it is via fax, e-mail, in person, online, etc.—you should submit your best number," he says. "With a reverse auction, we're recommending printers go in one time with a best number and that's it."
Commercial printers can't function with price being the only differentiator, Grossman adds. "It weakens the entire industry and, ultimately, it's not good for anyone."
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