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They are decreasing print spend without cutting back on print. Based in Washington, DC, Kathryn Kelly is a materials management specialist for The Advisory Board Co., a best practice research firm specializing in healthcare and higher education. The research is published in book format, along with a variety of marketing materials. Kelly is excited about the initiatives her organization has taken to help its bottom line. The company reexamined its overall buying practices and unearthed some surprising opportunities, such as:
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