Online.com

AS YOU are probably aware, more than 3.6 million Americans have lost their jobs since the onslaught of the recession, nearly half of those in the last three months alone. In January, the U.S. unemployment rate reached 7.6 percent, which is the highest level since 1992.

Print Buyers Online.com and PCPI will host their eighth annual Print Oasis 2009 Print Buyers Conference & Exhibit (www.printoasis.com) on May 17-19, 2009 at the JW Marriott Desert Ridge Resort & Spa in Phoenix, Arizona. This year’s conference will provide superior educational programming featuring actionable advice from top print buying pros focusing on "Beyond Surviving, Thriving with Print in Tough Times."

By a wide margin—67% vs. 33%—the majority of Print Buyer members responding to the latest Quick Poll survey by Print Buyers Online.com said their companies had downsized in the last six months due to the economy.

THE DOWNFALL of the economy in 2008 has left the printing industry rattled and searching for ways to protect our companies, and even our own jobs. Print buyers have always had to focus on creating value and demonstrating return on investment—and this has only become more important in this shaky economic climate.

Print Buyers Online.com, a free, educational community for print buyers, print communications professionals and their suppliers in partnership with Print Communications Professionals International (PCPI), the premier association dedicated to print buyers, will host their eighth annual Print Oasis Print Buyers Conference & Exhibit on May 17-19, 2009 at the JW Marriott Desert Ridge Resort & Spa located in Phoenix.

A large part of getting and maintaining business is staying relevant in the minds of your customers. One way to do this is to communicate frequently and consistently, and a Website is the perfect tool to use to achieve this goal. Sometimes putting a fresh face on your communications helps your customers become reengaged and better understand your services.