This article will provide you with a glimpse of what vanguard print buyers are doing across the nation to protect their jobs and how they are restructuring to create greater value within their organizations.
Their roles are expanding. In order to add value and generate stability, print buyers need to effortlessly change between consulting with clients, looking at return on investment, determining how to do more with less in print and integrating print with other media. Industry leaders such as Laura Hardy know there is much more to print buying than the actual purchase of print. Hardy serves dual professional roles as VP/production director at Ogilvy Public Relations Worldwide and as director of the Creative Print Management Group of Darnestown, MD.