BLAME IT on the around-the-clock cable news channels, the endless talking heads appearing on financial talk shows, and negative articles in daily newspapers and on popular Websites, which seem to post one doom-and-gloom story after another. Industry publications, including Printing Impressions, can also be taken to task for playing up news of plant closures and head count reductions—even though PI’s printing company profiles (check out this month’s cover story) and columns highlight successful companies and provide sound business advice.
AS YOU are probably aware, more than 3.6 million Americans have lost their jobs since the onslaught of the recession, nearly half of those in the last three months alone. In January, the U.S. unemployment rate reached 7.6 percent, which is the highest level since 1992.
WHAT’S THE first thing a print buyer does when considering a new print supplier today? The answer, of course, is to Google them. Obviously, being listed on online search engines is directly related to the amount of traffic your Website generates.
THE DOWNFALL of the economy in 2008 has left the printing industry rattled and searching for ways to protect our companies, and even our own jobs. Print buyers have always had to focus on creating value and demonstrating return on investment—and this has only become more important in this shaky economic climate.
What’s the first thing a print buyer does when considering a new print supplier today? The answer, of course, is to Google them. Obviously, being listed on online search engines is directly related to the amount of traffic your website generates. The higher your website ranks on a search engine, the greater the chances a potential lead will click through to view your content. As you are probably aware, search engines such as Google, Yahoo and MSN use algorithms that web crawlers use to rank pages, and savvy printers know how to take advantage of the system.
Print Buyers Online.com, a free, educational community for print buyers, print communications professionals and their suppliers in partnership with Print Communications Professionals International (PCPI), the premier association dedicated to print buyers, will host their eighth annual Print Oasis Print Buyers Conference & Exhibit on May 17-19, 2009 at the JW Marriott Desert Ridge Resort & Spa located in Phoenix.