Meeting Economic Realities --Morgan
Brophy’s team also looks at its mailing list to determine the best method of distribution by figuring out what makes the most sense geographically. “We go through all the nuts and bolts, and get everyone onboard. After all, we all share the same goals. Everyone wants a quality product that delivers on time and generates a good strong response rate, while having less of an impact on the environment.”
Our team at Print Buyer Online.com encourages you to find out what ways you can help your print buyer clients to reach their budgetary and environmental goals. To learn more about how print buyers are going beyond surviving and thriving with print in tough times, join us at the Print Oasis 2009 Print Buyers Conference and Exhibit in Phoenix, May 17-19.
At the conference, you will hear case studies presented by leading print buyers and production managers, who will share tangible examples on how they are working with their printers to remain profitable—and what you can do to create stronger relationships with them.
For more information, visit www.printoasis.com. PI
About the Author
Suzanne Morgan is founder and CEO of the annual Print Oasis Print Buyers Conference (www.printoasis.com) and Print Buyers Online.com, a free community of more than 12,000 print buyers whose member companies purchase more than $14 billion a year in printing. PBO conducts research on print buying trends and teaches organizations how to work more effectively with print suppliers. Morgan can be reached at smorgan@ printbuyersonline.com.