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To add value to their organizations, Hardy encourages print buyers to insert themselves into all aspects of the design and buying process. This allows them to help make their clients’ visions a reality, while increasing efficiencies by avoiding obstacles that could pop up later in the process.
“A really good print buyer will look beyond the item that is being produced and keep the whole picture in mind,” she says. “Our job is to understand what our clients want to accomplish and offer different ways for them to reach their end goals. Sometimes, we play a pivotal role in a project that doesn’t ever hit the presses.”
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