Laura Hardy

AS YOU are probably aware, more than 3.6 million Americans have lost their jobs since the onslaught of the recession, nearly half of those in the last three months alone. In January, the U.S. unemployment rate reached 7.6 percent, which is the highest level since 1992.

By a wide margin—67% vs. 33%—the majority of Print Buyer members responding to the latest Quick Poll survey by Print Buyers said their companies had downsized in the last six months due to the economy.

THE DOWNFALL of the economy in 2008 has left the printing industry rattled and searching for ways to protect our companies, and even our own jobs. Print buyers have always had to focus on creating value and demonstrating return on investment—and this has only become more important in this shaky economic climate.

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