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“My department, along with our marketing colleagues, gets together with our merge/purge house, printers, lettershops, commingling and logistics partners at a seasonal kickoff meeting, at which we map out direct mail and newspaper insert campaigns. Sometimes, we work backwards from a drop date and, sometimes, we work from the beginning to set the schedule to see how we will maximize logistics. For instance, since it can be more environmentally efficient to ship things by rail than by truck, do we have the time?”
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