DLT Direct--Playing to Win

"You see, sheetfed printers typically run color 'work-and-turn.' So, printing the first side, they face the bugaboo of drying time. Now, any time sheets are lying in a pile, it's costly, because dollars are standing still while time is passing. Running sheetfed, you need to pass those sheets through the press a second time for side two. Then, they need additional drying time for that side. Again, dollars stand still while time passes. And after that, they still have to go into the bindery for finishing.

"Add up that time and it's clear that sheetfed production takes longer and costs more than printing and finishing with a Didde web press." Ruby continues, "Getting the kind of quality our customers want and need is easier and less costly for us with our web presses than it would be for any sheetfed competitor. So, being a Didde web shop makes a winning difference for us and for our customers."

Taylor agrees. "With our Viper, 90 percent of the work we print is full-color. We UV-dry both sides in one pass and we're immediately ready to finish the job. When our products reach the end of the press, it's not to lie around as dollars standing still. Instead, they're ready to be finished, packed and shipped to the customer. There is no 'work-in-process' and no extra steps—only high-quality, profitable production, backed by our continuous checks and quality assurance."

Ruby says that DLT Direct's Viper is intensely competitive on runs from as low as 10,000 to 1 million and more. This positions the company in a highly desirable niche, between sheetfed shops and large-web printers. "It's a terrific capability to offer, where we can perform a valuable service for our customers better and much more cost-efficiently than other printers," he remarks.