DLT Direct--Playing to Win
DLT Direct focuses on commercial direct mail and subscription fulfillment printing. It manufactures multicolor brochures, letters, insert cards, magazine subscription and renewal cards, and countless other forms of quality-color, direct mail printing. DLT's prepress facility is geared for digital and film-based production, even though 95 percent of jobs come as digital files.
Among its growing roster of major-league clients, one of the latest is Veranda magazine, said to be the nation's premier country living publication. "We're proud to be printing exceptional color insert cards and other full-color direct mail materials for Veranda," says Ruby. "Its style, color and design standards are among the highest in publishing today."
That DLT can handle such exceptional color work, and do it in higher volume than ever, confirms the recent strategic move by DLT in trading its pressroom's star-player color press—a five-color, 18˝ Didde MVP web press—after a highly successful year, for a new-generation, eight-color, 201⁄2˝ Didde Viper press. Ruby explains, "We loved our Didde MVP, but we saw that the demands of our growing business were changing by leaps and bounds. To handle all the sophisticated color work our customers want, in the faster times they need it—and still have press capability to grow on—we needed a 'slugger' of a press."
The 129 ft.-long Didde Viper was installed without a hitch and went online at DLT in September 1999. It sports every advanced-technology feature available today, for fast makeready, precision printing and quick turnaround. DLT's Didde Viper has exchangeable cylinder inserts for cutoff flexibility from 14˝ to 22˝. It has Didde Quick Step, as well as QTI automatic register and GMI computerized inking controls. Interstation UV dryers are between all printing units, so work emerges fully dry. Inline, the Viper has magnetic perfing, diecut windowing and pattern perfing capabilities.
But because finishing requirements vary in DLT's job mix, runs are typically done continuous-form on the Viper and custom-finished in DLT's fully equipped imprinting and bindery facility. In the commercial direct mail printing game, DLT Direct has stayed a consistent winner by thinking ahead and acting boldly.