DLT Direct--Playing to Win

DLT Direct's strategy and emphasis on "quality, service and price" have brought it major-league growth in the direct mail printing game.

BY GEORGE WHALEN

In 1932, playing for the NY Yankees against the Chicago Cubs, George Herman Ruth strode to home plate at Wrigley Field, raised his arm and pointed toward the centerfield fence. He silently predicted he'd hit a home run over it—and he did! Calling that shot made Babe Ruth a legend.