DLT Direct--Playing to Win
Working smarter and adopting state-of-the-art technology have helped DLT Direct grow in sales and profitability, according to Ruby. "I came from a long history of printing high-end, multicolor, sheetfed work. Any way you look at it, sheetfed is simply a costly way to manufacture," Ruby comments.
"You see, sheetfed printers typically run color 'work-and-turn.' So, printing the first side, they face the bugaboo of drying time. Now, any time sheets are lying in a pile, it's costly, because dollars are standing still while time is passing. Running sheetfed, you need to pass those sheets through the press a second time for side two. Then, they need additional drying time for that side. Again, dollars stand still while time passes. And after that, they still have to go into the bindery for finishing.