DLT Direct--Playing to Win
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DLT Direct's doors opened as a printer and orders came in, but supplies didn't. Investigating, Taylor found that because his street address was the same as the insolvent printer, suppliers wouldn't ship there!
"To clear that up, we tried to petition the county to change DLT Direct's address," Ruby recalls. That, plus the partners' good reputation with paper and ink companies, soon lifted the embargo. Supplies poured in. The company began printing on April 10, 1995. And though its first "month" was scarcely 13 working days long, it billed $92,000—a portent of success to come.
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