DLT Direct--Playing to Win
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Strategic Moves
With so much proof of its top-quality direct mail printing, Ruby observes, "Some printers still think that direct mail is 'down-and-dirty.' They're wrong, of course. We think 'top commercial quality' when we say 'direct mail.' We do everything we can to make a job turn out absolutely top-notch. Paying attention to details makes the difference in our quality, and all those little things add up."
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