In part two of this two-part series on the Impressions Xchange podcast, Ashley Roberts, content director of Printing Impressions, chats with Brad Duncan, account director at Continuum, about the 2026 National Postal Forum. They also discuss zone-based pricing, the importance of co-mail consolidation, postal optimization, the role of AI, and the future of direct mail.

00:00 Welcome and Host Intro

00:10 Meet Brad Duncan

00:22 National Postal Forum Recap

00:26 Zone-Based Pricing Explained

00:26 Co-Mail and Optimization

00:34 AI and Direct Mail Future

00:38 Closing

To listen to part one "Candid Thoughts on Recent National Postal Forum" click here.